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Erichansa > Intel > Make Money Online > How to Avoid the Optimization Scam

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How to Avoid the Optimization Scam

While there are many ethical SEO firms serving affiliate marketers today, a few not so legitimate practitioners also exist. They have a tendency to say the following:
“We can get your site to be number one in the search engines for the top 20 search terms you choose,”
When you do your homework on these companies, this is what you can expect to find: One; that they had no less than 250 telemarketers soliciting SEO clients on a continual basis-Two; In the words of the old adage, “if it sounds too good to be true, it probably is.” These people promise all kinds of things and when it is mentioned that you can’t get a hold of anyone to talk to they all claim that it is because they company is using an automated service. The above was only the tip of the iceberg, however. Upon further questioning, I learned that it wasn’t really my url that they wanted to promote. Their program, which only benefits them was to set-up urls to be doorway pages to my website. Their urls, not mine, would be optimized to get high in the search engines. They would maintain control of and ownership of the urls, so if I ever went out of business, they could sell all that traffic including the value I had paid so dearly for—to one of my competitors.
This all just really sucks, but there are many of these scams and those like it running, so beware and read the fine print before committing to anything. after researching the issues carefully, I am warning you fellow webmasters to beware of any SEO firm that: • employs a boiler room full of telemarketers • automates most or all of their services • insists on gaining and retaining control of the url to be promoted • focuses on lengthy and obscure search strings • touts sites that are garnering a mere 100 hits per day as examples of their success. Of all the bad practices that I have mentioned above, the one that is the most offensive was the idea that the SEO firm should own or control my url. While owning the url would seem like a good idea for the SEO firm (they could always collect their fees by threatening to shut down the site), it isn’t very good for the client. If you are going to pay a firm to build your business, chances are, that is what you are doing. To pay a firm to build traffic to a url they own is really like paying them to build their business.

Contributed by Erichansa on December 7, 2008, at 12:16 PM UTC.

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