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The Right Way to Use Email for Marketing
There is only one ’right’ way to use email lists for marketing purposes and that is to use it with a list of prospects who have contacted you first. This is what is called an Opt-In list. What it means is the consumers have opted to include their email address in a mailing list which means that your mails are not considered spam because they were opted for. Here’s why...
Your contacts will not complain about receiving valuable information from you. They welcome the opportunity to receive many different types of emails such as:
• ’last minute’ reminders
• special offers
• hot information about new products
• news ’from the very hub’ of their industry
• product/website updates
• even links to affiliate like sites
Here are some more key tips to keep in mind when trying to build your own email hot list.
1. Capture Addresses
You can only email your customers if you have their addresses, so start collecting them now. Make sure there is a prominent place for an email address on all customer response forms you use both online and offline. It helps when you use software that is designed to hold multiple email hot lists so that you will only have to input the information once.
2. Use ASCII Text Only
Keep it simple. Include lots of white space in your messages. Use headlines and sub-headlines. Don’t overuse words that are in all capital letter. Make it easy for the readers to scan and to read.
3. Use Wide Margins
Limit yourself to 64 characters or less per line because it is simply more attractive to the reader and it helps you to point out anything that you want to draw attention to.
4. Deliver Your Most Important Information First
Key benefits and sales points must be communicated in the first screen people read because many readers do not read an entire email whether they opted in for it or not. If you save the good stuff for the end of the email or try to capture a readers attention by leading into it, you will do nothing except for lose business. Think about it; would you want to have to hunt around for the best part?
5. Make The Subject Line Your Headline Too
Since this is what people are going to see first? If your headline is strong, crisp, and compelling, they’ll open your email. Concentrate on this all-important element. For example, if you are offering a free gift with purchase, your subject line could read FREE gift for you! I dont know about you, but this would get my attention if it is from a web source that I signed up for.
6. The Shorter the Better
Unlike other kinds of sales writing where long copy outsells short copy, the standard for email sales letters are different. Think about the way you sort through email, especially when you have a backlog of messages. The time you spend online is generally short. Respond to this new business medium by keeping your emails just as short.,
7. Test
Keep a good record of your responses by testing one element of your email at a time. Start with the subject line. Test headlines, body copy, layout, and the PS. at the end. Successful marketing copy is always tested, one element at a time to make sure those things are running smoothly and to get rid of the stuff that is not floating.
Today the largest companies online including Apple, Excite, Intuit, Microsoft, Symantec, Yahoo! and many, many more are using acceptable and responsible commercial email. If they can do it, YOU can do it too.
Start building your opt-in email lists today!. I would suggest that you keep it simple to begin with, and build a growing text file of email addresses. But ultimately you will want to personalize your messages, because it substantially increases your response. Gather as much information as you can when people contact you, such as the readers name and apply it to the email, but at a minimum capture their name and email address. In time, this list will become highly profitable for you. The list is the most important aspect of any successful email marketing campaign.
8. Use Autoresponders
When you are contacting your clients through emails that require a reply from the reader or a sign up or order form etc. you should be sure to include an autoresponder that will let your client know that their email was received. You can find many different types of software that will do this for you. If for no other reason than so that you can free up some of your time. |
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The copyright for this content entitled "The Right Way to Use Email for Marketing" has been specified by the contributor as:
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This intel was contributed by Erichansa
Erichansa
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May, 2012
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